The Trends Group is the parent company to a number of other entertainment based companies. The logo design had to be quite clean cut and simple whilst at the same time having a bit of clout, this is achieved by using a bright, punchy orange which is often seen as energetic and vibrant within colour analyzation. The circle that sits above the ‘s’ in the master logo design is symbolic of well roundedness and suggests community, integrity, and perfection. Because they are less common in design they work well to attract attention, provide emphasis, and set things apart.
The Trends Group
The Trends groups have a rich history of successful ventures in the entertainment industry and look set to carry on that way under their new moniker. A well respected company deserves a equally respected logo design, this project was more about keeping things simple and classy whilst injecting a bit of character to allow them to be identified clearly amongst the fierce competition in London.
The logo is designed in such a way that it works as a monochrome logo which allows it adapt to different settings, for example, the design will work equally as well when placed over a dark or light background with its flexibility.