iHeart is a website aimed at helping you find the perfect places to eat, drink and stay in Essex. iHeart won the ‘best website for tourism and hospitality’ at the Essex Digital Awards in 2015 and was runner up in the 2016 awards for ‘Best Responsive Site’.
What was needed?
When setting out to create this logo I wanted the ‘Heart’ to be a stand-alone logo on its own without the text, it’s by this process that I created the light reflection on the heart from the ‘i’ from ‘iHeart’. As a result the logo can be used in an array of different formats allowing it to adapt to suit a variety of needs.
iHeart currently aims to have a different website for every county in the United Kingdom, currently iHeart has only launched its Essex site. Because each counties name has to be included in the logo on its own website, I had to think about the best way to incorporate it, some counties aren’t exactly lacking in the letter department. As a result I used the tip of the heart to create enough negative space below ‘iHeart’ for the additional text.